Chanwon Lee maintains his position as the top Big Data Singer Brand for the 41st consecutive time. Im Youngwoong and Park Seojin keep their positions in the top three, with Park Seojin's brand value rising sharply.

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[UD News=Kim Sung-hee Reporter]

In the 25th week of the Big Data Singer Brand Rankings, Ichwon Lee has once again taken the top spot. With a total score of 309,993 points, Ichwon Lee ranked first in readership rate with 210,802 points and in reader recommendations with 10,715 points, and he secured second place in article sponsorships with 39,300 points. Additionally, he scored 14,964 points in MSN likes, had 542 article comments, scored 6,169 points in Musician 100, and received 27,501 points in the Superstar Brand Power vote, maintaining top rankings across all categories. Notably, he also dominated in exposure frequency with 73 reports, and his brand value significantly increased by 17,667 points compared to the previous week. This upward trend can be attributed to the support of his fan base, which has enabled him to achieve 41 Brand King titles, 180 Recommendation King titles, and 175 Readership King titles so far.

Following this, Im Youngwoong secured the second position with a total score of 294,555 points. He ranked 2nd with a reading rate of 148,290 points and 1st with MSN likes at 55,436 points, proving his consistent popularity. In the Musicians 100 category, he scored 51,365 points, achieving the overall first place, showcasing his particularly strong performance in music metrics. The number of news articles was 58, which was decent, and he also achieved respectable scores in news support at 14,300 points, reader recommendations at 5,753 points, and comments at 320, showing balanced results across all indicators. However, his brand score dropped by 10,019 points compared to the previous week, adding some tension to his position on the chart.

Third place was claimed by Park Seo-jin. The most notable feature was an astounding increase of 58,094 points in brand value compared to the previous Jeonju evaluation, making him stand out distinctly among the rapidly rising stars. Out of a total score of 280,198 points, 185,934 points came from the Superstar Brand Power voting category. In addition, he scored 70,557 points for readership rate, 3,958 points for reader recommendations, 7,300 points for article support, and 3,835 points for Musician100, accumulating scores consistently across various categories. Despite having only 29 articles reported, it is believed that strong fan support and organized voting drove his sudden rise in rankings. Through this increase, Park Seo-jin fired the starting gun for a brand rebound, standing shoulder to shoulder with existing powerhouses and once again taking center stage.

In this reading rate section, Ichonwon recorded 210,802 points, achieving an overwhelming first place. Following closely were Im Youngwoong (148,290 points), Park Seojin (70,557 points), Jin Haesung (36,073 points), and Youngtak (26,225 points). Notably, the figure of being the top in reading rate is a key indicator showing the star power of online media, well demonstrating where the public's intuitive interest lies.

In the reader recommendation category, Chanwon Lee secured the top spot with 10,715 points, confirming the direct support of his fandom. Im Youngwoong (5,753 points), Park Seojin (3,958 points), Jin Haesung (1,720 points), and Kim Heejai (1,335 points) followed. Rising stars Park Jihyun and Eun Ga-eun also made their mark with 412 and 366 points respectively, emerging as potential fan favorites.

In the comments section, Yang Jun-il topped the list with an overwhelming number of 3,776 comments, followed by Jin Haeseong (944 comments), Lee Chan-won (542 comments), Im Young-woong (320 comments), and Kim Hee-jae (236 comments). Since comments are the most sensitive indicator in fan emotional communication, Yang Jun-il's performance reflected his strong presence in online communities.

In the MSN Like Items section, Im Youngung secured an overwhelming first place with 55,436 likes, demonstrating a strong presence in fan engagement on digital platforms. Chanwon ranked second with 14,964 likes, and Park Seojin placed fifth with 3,474 likes, both eliciting high responses from their respective fandoms. This item is weighted tenfold, thus having a significant impact on the overall score.

In the Super Star Brand Power voting section, Park Seojin stands out distinctly. With an impressive score of 185,934 points, he led a surge in overall rankings, followed by Kim Heejae (123,726 points), An Sunghoon (111,306 points), Song Ga-in (104,328 points), and Jin Haeseong (99,497 points). Ichwon Lee maintained a middle-to-upper ranking with 27,501 points, clearly demonstrating the impact of fan votes on the brand index.

In the article support items, YANG JUN IL ranked first overall with KRW 394,000 in support, while I CHAN WON took second place with KRW 393,000, showing a slight difference. KIM HO JOONG (KRW 188,000), IM YOUNG WOONG (KRW 143,000), PARK SEO JIN (KRW 73,000), and others also received stable support scores. These figures are converted to scores at 10% of the actual amount, and are used as an indicator to show the economic support power of the fandom.

In the circle chart items, IU recorded a total of 48,480 points, proving her dominance in the music source sector. Ailee (36,820 points), Kdew (35,640 points), NewJeans (34,000 points), and Hwang Garam (33,590 points) were among those who ranked highly. In contrast, stars based on Trot showed relatively lower scores on the Circle Chart, highlighting the differences in brand value across different sectors.

In the Musician 100 list, Im Youngwoong ranked first with 51,365 points, followed by Day6 (26,919 points), G-Dragon (25,091 points), Espa (22,202 points), and IVE (21,328 points). Although Ichanno Won formed part of the middle ranks with 6,169 points, he maintained an advantageous position in the total score accumulation, once again demonstrating the powerful cohesion of the trot fandom.

This week, the star whose brand value increased the most was Park Seojin, with an increase of 58,094 points compared to the previous week. Following closely were Eun Ga-eun (40,786 points), Iaret (32,084 points), Kang Danyel (29,352 points), PlayB (27,064 points), Lee Chan-won (17,667 points), Park Ji-hyun (14,382 points), and Song Gae-in (13,897 points), among others, who stood out with notable increases in their rankings. Particularly, Eun Ga-eun and Iaret saw such significant increases compared to before that it raised expectations for their potential entry into next week's TOP20.

This ranking of big data K-pop artists in week 25 is not just a simple measure of popularity, but a comprehensive analysis that encompasses readership rates, recommendations, comments, likes, votes, donations, and music chart performance. The passion of fandoms has been proven through numbers, and these numbers are converted back into brand value, determining the competitiveness of stars. This changing ranking each week is not just data for the stars, but can be called a record of emotion reflecting fans' love into concrete results.

Kim Sung-hee Reporter@TopStarNews.co.kr

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